TikTok Shop Product and Sales Data: US and UK (2026)
TikTok Shop product and sales data for the US and UK: 15,309 and 14,653 products with price, units sold, estimated revenue, ratings and store data.
Short answer: we sell two snapshots of TikTok Shop product and sales data collected on September 25, 2026: TikTok Shop United States with 15,309 products from 9,818 stores (US$499) and TikTok Shop United Kingdom with 14,653 products from 8,196 stores (US$399). Each row has price, discount, variants, units sold, estimated revenue, rating by stars, stock, shipping and store metrics, in CSV, Excel or JSON.
This guide shows what the data reveals by category, how to read the sales counter correctly and how to use it for product research.
What the TikTok Shop datasets include
Both datasets were built from TikTok Shop's public category and product pages, across the 26 main categories and their subcategories, deduplicated by product ID and sorted from best-selling to least-selling. Columns include title, brand, category_l1 to category_l3, price, original_price, discount_percent, min_variant_price, max_variant_price, options, sold_count, estimated_revenue, rating, review_count, rating_1 to rating_5, in_stock, free_shipping, shipping_fee, delivery days, promotions, has_video and store fields such as shop_rating, shop_sold_count, shop_followers and shop_product_count.
The US file has 48 columns, including the seller's registered business name (seller_legal_name) and city and state (seller_location). The UK file has 46, because TikTok Shop UK does not publish those seller details. Neither file includes buyer reviews or personal data.
TikTok Shop sales data: the snapshot in numbers
| Indicator | United States | United Kingdom |
|---|---|---|
| Products | 15,309 | 14,653 |
| Distinct stores | 9,818 | 8,196 |
| Median price | US$21.49 | £12.65 |
| Products with at least one sale | 12,521 (81.8%) | 10,009 (68.3%) |
| Median units sold (among products that sell) | 206 | 58 |
| Products with 10,000+ units sold | 1,061 | 447 |
| Products with a published rating | 10,751 (70.2%) | 7,514 (51.3%) |
| Products with a discount | 38.1% | 34.0% |
| Products with video | 20.1% | 11.0% |
| Total units sold | 60.8 million | 22.9 million |
| Total estimated revenue | US$1.914 billion | £310.5 million |
One key point: units sold is the counter shown on each product page, which is cumulative, not monthly. Estimated revenue is price times units sold at the price on the collection date, so it is useful for ranking products and categories, not as an accounting figure.
Best-selling TikTok Shop categories
The five top-level categories with the most units sold in each market:
United States
| Category | Products | Median price (US$) | Units sold | Estimated revenue (US$) |
|---|---|---|---|---|
| Health | 414 | 29.96 | 9.65 million | 325.3 million |
| Beauty & Personal Care | 589 | 16.99 | 7.91 million | 229.1 million |
| Womenswear & Underwear | 735 | 25.81 | 7.60 million | 246.2 million |
| Home Supplies | 1,185 | 15.59 | 4.73 million | 95.1 million |
| Sports & Outdoor | 969 | 19.25 | 3.86 million | 134.0 million |
United Kingdom
| Category | Products | Median price (£) | Units sold | Estimated revenue (£) |
|---|---|---|---|---|
| Beauty & Personal Care | 751 | 10.07 | 4.20 million | 64.2 million |
| Womenswear & Underwear | 605 | 13.46 | 3.47 million | 48.7 million |
| Health | 315 | 17.99 | 1.86 million | 37.7 million |
| Home Supplies | 1,101 | 10.75 | 1.61 million | 19.6 million |
| Phones & Electronics | 577 | 9.88 | 1.44 million | 18.6 million |
Concentration is the striking pattern. In both markets, Health, Beauty & Personal Care and Womenswear & Underwear make up 11.4% of products in the snapshot but 41.4% of units sold in the US and 41.6% in the UK. Within each market, the top 10% of products account for 87.5% of units in the US and 93.3% in the UK. Most listings sell little, and a few explain almost all the volume.
At the other end, categories such as Tools & Hardware, Furniture and Collectibles have many listings but few units sold. Furniture in the US has a median price of US$136.74 and 0.59 million units sold: lower turnover, higher ticket.
Ratings: useful, but read the stars
| Rating | United States | United Kingdom |
|---|---|---|
| 4.5 to 5 | 67.2% | 66.2% |
| 4.0 to 4.4 | 23.7% | 21.8% |
| 3.0 to 3.9 | 7.2% | 8.8% |
| Below 3 | 1.8% | 3.2% |
Since most rated products score high, the average alone filters little. The star breakdown (rating_1 to rating_5) is more telling: a best seller with a high share of 1 and 2 star reviews points to quality or expectation problems, and to an opening for a competitor who fixes them.
How to use TikTok Shop product data for research
- Check the free sample of the US or UK dataset to validate columns and formats.
- Pick a category and go to level 3.
category_l2andcategory_l3take you from "Home Supplies" to a specific niche where similar products can be compared. - Filter for real traction. Keep products with a high
sold_countand enoughreview_countfor the rating to mean something. - Look at price and variants.
min_variant_priceandmax_variant_priceshow the real price range, andoptionsthe variants (color, size) the leaders offer. - Assess store competition. Group by
shop_idto see whether a niche is dominated by a few large stores or split among many small ones. - Check logistics.
free_shipping,shipping_feeand min and max delivery days show what buyers expect. In the snapshot, 53.9% of US products and 50.8% of UK products had free shipping. - Compare markets. A product that sells in the US but has not taken off in the UK (or the reverse) can be an entry opportunity.
Limits of the data
- It is a September 25, 2026 snapshot of products visible on public category pages, not TikTok Shop's full catalog.
- Units sold are what TikTok Shop displays on each product page; we do not audit them.
- To measure sales over a period you need two snapshots. The datasets have a planned quarterly update, and buyers receive new versions at no extra cost.
FAQ
Are units sold monthly figures?
No. They are the cumulative sold counter shown on each product page. To measure sales in a period, compare two versions of the dataset.
What is the difference between the US and UK datasets?
The US file has 15,309 products, prices in US dollars and 48 columns, including the seller's registered business name and city and state. The UK file has 14,653 products, prices in pounds and 46 columns, because TikTok Shop UK does not publish those seller details.
Can I use it to find stores to sell services to?
Yes. Store columns (total sales, followers, number of products) help identify growing stores for marketing, logistics or financing offers.
How much do they cost and how do I pay?
US$499 for the US file and US$399 for the UK file, one-time payment with Mercado Pago or PayPal. Downloads are CSV, Excel (.xlsx) or JSON.
Can I see data before buying?
Yes. Each page shows the schema and 25 rows for free without signing up, and you can request a 500-row sample by email.
Review the free sample
Open the free sample of TikTok Shop United States and TikTok Shop United Kingdom and test the method on a category you care about. More marketplace sources are in our ecommerce prices category, and other markets can be requested through custom data.